18 Apr Who Needs a PA, Anyway? Beauty Consultants
The beauty industry is all about experience. Clients pay to be pampered, understood and advised. In order to achieve high customer satisfaction and the resulting repeat business it is important to offer great personality and service. A good beauty therapist or consultant will have this in spades, but can become a victim of their own success.
With positive word of mouth recommendations, this beauty consultant’s client book grew rapidly and almost beyond control. The business covered multiple areas: product sales, treatments and teaching. This made the administrative balance extremely pressurised under a considerable workload. Moreover, the need to fulfil communication to support high levels of service remains important. Starfish Admin Services worked to streamline administrative systems to enable this business to maintain their personal appeal while overcoming logistical challenges.
From initial customer contact, we ensured that no point of communication was missed. In such a wide ranging national business, this meant implementing a booking and logging system for students and clients, acting as a first point of contact for telephone enquiries and bookings, and taking and fulfilling phone orders for products. Where health and beauty treatments were the focus, we managed diary bookings, payments and acted as a customer service liaison.
At the other end of the process, we managed the flow of communication and administration to ensure that paperwork was issued, payments were made and invoices were chased. In a business which relies so heavily on customer service, administration can often play second fiddle. We understand that paperwork is only part of the story here. By implementing a logging system to manage enquiries and bookings, we were able to ensure the smooth running of future bookings and orders.
As clients of beauty services rely on a high level of service and communication it is vital for successful businesses to maintain an efficient process. By setting up the correct systems to fulfil this level of service, we helped this business to both maintain the satisfaction levels of their existing customers whilst still being able to grow and develop in diverse areas.