Tis the Season to be Jolly

Tis the Season to be Jolly

(and to ensure you are well prepared so that you can be!)

Running your own business is exhausting and hard work without the added stress of time-off looming.  Sometimes for me it feels like everyone else stops in the run up to, and over, Christmas, where I have to work ten times harder just to have some time off!

Simply preparing for the next upcoming holiday is a full-time task, Christmas is one of those big holidays, obviously, and it’s best to start the preparations early. Some would argue, that now is already a little late, but I reckon we still have plenty of time!

WHEN SHOULD YOU START PREPARING?

As always with planning, it’s better to start earlier rather than later. Why leave until later what you can do today. The issue with big holidays such as Christmas is that there are so many things that can potentially be done, but you must decide what you are actually able to do with the manpower and limited time that you have available.

This is relevant for any holiday season throughout the year. In this case we’re obviously focusing on Christmas, but there’s so many times a year where a big event might be a good way to generate some extra incomes from themed holiday events and sales. For example Easter, but also American holidays such as “Black Friday”, which are slowly becoming a thing in the UK, too.

Social Media Over Christmas

Using social media during the Christmas time this is crucial and will get you great results if done well. It’s one of the easiest ways to reach a significant audience and there are so many different options that you can explore here. Twitter is an easy way to keep your customers up to date on your latest offers, you could use Facebook to get the word out about a competition that you might be running now in the run up to Christmas. You can use Instagram to post pictures of Christmas present ideas that you might have for your customers and of your products/services set in a Christmas setting.

Its also the place where you can thank your valued clients and of course, wish them a very Merry Christmas.

But how to manage all of this on top of everything else…

Planning is key.

  • Make a list of things that you can do in advance of the time you would like to have off
  • Set yourself a timetable and allocate any extra time to completing these tasks ahead of time
  • January is often a quieter month for business, is there anything you can save until then?
  • Hire a VA – there are numerous things that a VA can do for you both before, during and after the holiday period, these include but are not limited to
    • Manage your inbox, telephone calls, meetings, diary and documents whilst you are away
    • Complete any admin tasks for you to clear the backlog of keep it ticking over
    • Manage your social media
    • Organise your finances
    • Keep your website up to date
    • Stay on top of quotes, invoices and appointments
    • Any other kind of more bespoke work more personalised to you.

A SUCCESSFUL CHRISTMAS

If you start early enough your Christmas this year will be a successful one. Just following a few of the tips above should place you firmly onto a good track to be able to celebrate a Christmas that makes all the hard work that you put into it worth it. Good luck to you, but as you’re starting early, I don’t think you will need it!

If you find yourself tearing your hair out just thinking about your workload then why not give us a call to see what we can help with.  We are just a short phone call away and would love to see what we can do for you.