05 Apr Social Media for Your Business.
Here at Starfish Admin Services we know how important promoting your business can be, it’s how sales and revenue are generated in the longer term, but as with everything that isn’t directly making money for your business, it is all about finding the time to do all of the extras that may, or may not generate business for you. The last thing that we want to advise is more work for our clients!
Which is why we have some excellent, experienced professionals at Starfish Admin Services ready to offer you the very best options to get you set up and running with brilliant social media platforms and management. Meaning that you don’t need to be ‘in the know’ with the fast pace that the online world moves at. You can relax in the knowledge that you and your brand are being championed across social media.
In this month’s Blog we are looking closer into why it is so important to be on Social Media and how it can benefit your business.
The Importance of Social Media:
Social Media is not a fad, it is not going anywhere, so you cannot ignore it any longer. It certainly isn’t something that only the ‘cool kids’ are using; there are millions of business across the world that are generating incremental revenue through it and others that use it as a serious tool for customer retention and generation.
There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them.
It is no longer an option NOT to be on social media.#
But HOW can it benefit my business – here are some key points.
1. You learn about your customers
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.
By posting daily and engaging with these people on a regular, active basis and by listening to what they are saying, you can gather relevant customer data and use that information to make smarter business decisions.
2. Increase brand awareness and loyalty
If you are on the popular social media platforms, you make it easy for your customers, potential clients and loyal ambassadors to find you and talk to you. You are also more likely to keep these customers coming back for more.
3. Generate higher converting leads
Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities.
4. Provide rich customer experiences
People expect you to be on social media. Over 67 percent of consumers now go to social media for customer service and to find what they want to buy or service they need.
They expect fast response times and 24/7 support—and companies that deliver win out.
5. Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Starfish Admin Services on Twitter Retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”
6. Find out what your competitors are doing
With social media monitoring you can gain key information about your competitors. This kind of information will allow you to make strategic business decisions to stay ahead of them!
7. Share content faster and easier
How can you shout about a new product you are offering, or service that you’d like to promote? How can you tell people that you have a special promotion next week and how can you tell them today? The answer is social media. You no longer must wait to advertise in a local newspaper or magazine, you can tell people immediately.
8. Build relationships
Social media isn’t about selling and shouting about your business every day on social, it’s a two-way channel where you can enrich relationships with your customers. For example, you can tell people about articles that you have read that are relevant to their industry. You can share with them when you all are feeling the Monday morning blues. It’s about developing your own personality so that people want to connect.
If you need help with this then we would be delighted to talk through your social media strategy. We can help you get set up and running and we can manage the platforms for you going forward, advising you on the best strategy for driving revenue and sales and developing customer loyalty.
Call us on 07514 780025 or email firstname.lastname@example.org