02 Jul How To Be Adaptable In Business (And Make It Work)
If Covid-19 has taught us anything, it’s that we are business owners need to be more adaptable. While most were ready for some predictable changes (like political climate), almost no one was ready to respond to the pandemic. That’s not really surprising, given that pandemics don’t happen all that often and no one saw it coming. But it took a long time for most businesses to respond, adapt and start the process of bouncing back, and a small number didn’t make it at all.
Being adaptable is the key to surviving storms in business, from small ones to the big things, like a pandemic. Clearly, the challenges of Covid-19 and a full lockdown have made adaptability more important than ever, because the situation can change on a daily, or even hourly basis. So if you want to know more about how to master the art of adaptability in your business, this is the blog for you.
Surprisingly enough, you can’t adapt to change until you accept it – and weirdly it’s this part that’s been difficult for a lot of business owners. It’s all too easy for you to get set in your ways, especially if you’ve been going a long time, and you might not even notice you’ve done it. But here’s the kicker – the world has changed, and the way you’ve always done things might not work in the new world. And you won’t be able to make the necessary changes unless you can accept that what you’re doing now isn’t working anymore, and something new needs to happen. In other words – accept that things are changing, and you need to change in response. Once you’ve done that, everything else will be much easier.
Stay up to Date
As we’ve already said, the current situation is changing on a daily, sometimes hourly basis, and you need to know what those changes are. You just won’t be able to respond to new events if you’re not keeping up to date with the latest developments. Of course, we know you can’t monitor the situation all the time – that’s a full-time job in itself. But setting aside a bit of time each day to catch up on events and the state of your industry means you’ll never fall behind. Reading the news, both globally and for your specific industry, means you can follow leading experts and organisations, find best practices and even watch how others are responding to new challenges.
Listen to Your Audience
Your audience is there, telling you what they want, if you’re ready to listen. So you don’t need to guess at what they want or need from you. Spend some time looking around social media and talking to your clients, and you’ll see what we mean. Maybe they’re requesting a new product, or they think your latest marketing efforts have missed the mark. Or maybe you’re receiving complaints about your customer service during the pandemic. Whatever the issue is, your audience will be able to tell you. They may reach out directly, through email or social media, or they might be more subtle, changing the ways they buy and what they choose to buy. If you keep an eye on this, you can see where you need to make changes, and what they need to look like.
Adaptability is all about being able to respond quickly to whatever is going on. Once you’ve seen the need for a new approach, you need to set the wheels in motion as soon as you can. Yes, you should definitely spend some time planning out your approach – but try not to get bogged down in it and spend all your time trying to make things perfect. You probably won’t get it all right straight away anyway, but the important thing is that you start making changes now, and tweak them as you go along.
Focus on Your Core
In the midst of the panic, it can be tempting to try out lots of new exciting things. But don’t get ahead of yourself – try to rein in the urge for now. Instead, focus on what the simplest changes you can make to your business are, and put those in motion. This means boiling down your business to it’s central elements, and remembering what the core of your business is really all about. This is often where simplest, and best changes lie. Remember – you can always build on your ideas later on, once you know it works.
Of course, we could all use a little help from time to time. An outsourced VA can help you become more adaptable as a business – whether that’s by taking some of the routine work off your plate so that you can focus on running the business, or helping you develop and launch new services. At Starfish Admin Services, we’ve been working with a lot of businesses during lockdown to help them strengthen their business and ensure they survive the pandemic. If you’d like to know more, just get in touch with me today.