15 Aug Are you courageous enough to set up your own Business?
Yes it “IS” challenging but I took the leap in April and so far I am loving it, and don’t regret it for moment – nor will you. I have learnt about networking and just how welcoming and supportive people are to help guide you on your own journey. When you come up with a business idea you think “this is great, everyone will need it or use it” and you’re enthusiastic but the real world outside your front door is tough and challenging.
My top tip is don’t set expectations too high (or too low), research, research and then research some more. Look around to see what other people offer in your line of business don’t over price yourself to begin with. Think of a catchy business name, one that means something to you and intrigues your potential customers. It doesn’t need be weird and wacky just something that makes people talk or more importantly click!
Research your customers (did I mention that already), it is easy to go out and preach to everyone about your own business, but ask questions and listen! The trick is to spot which person who could be your next client, or is a promotor; even better both. How you present yourself is key, you have one minute to flourish about your business in most networking groups, but always place a catchy phrase to make people inquisitive about you and your business; so at the end of the session ensure they form an orderly queue.
For example recently I met “John” in the first few seconds his passion was tangible and he grabbed my attention, it was clear his business means the world to him and by the end of his pitch I too was willing him to succeed. He was so bubbly and professional but also bursting at the seams to help each and every one of us.
When you initially set up, there is a lot of pressure from family and friends who tell you the market is large, how will little you succeed? My answer is simple, with my passion and drive I am determined to give it 100% day in day out and won’t accept failure. Be flexible to show your business name, get referrals through word of mouth talking – it is worth its weight in gold. Oh and research! It’s not easy, the learning curve is steep and at times scary but you don’t look back and instead of thinking…I wish I had tried to set up my own business. Make a decision to try it and instead say “I have set up my own business”! I am 3 months in and have had my fair share of up’s and downs but with each turn I have learnt, I learn about my customers, my business and about myself. I am stronger, more determined and proud to say I did it! Over to you…